What if a traditional orthodontic retainer could also become a piece of personalised jewellery? Icy Ortho, a new brand from The House of Melz, is bringing a luxury approach to Hawley retainers by combining orthodontic appliances with precious metals, natural diamonds and gemstones.
Unlike conventional retainers, Icy Ortho focuses on custom aesthetics while supplying its appliances through a professional B2B network for dental and orthodontic practices.
What does Icy Ortho offer?
The company currently features six signature designs:
- Single Pavé Bar
- Double Pavé Bar
- Name Plate Standard
- Name Plate Icy
- Baguette Bar
- Round + Baguette Bar
Practices can also request customised designs with different stone colours and personalised elements.
How does the model work?
Icy Ortho is positioned as a wholesale supplier rather than a direct-to-consumer service. Licensed dental and orthodontic practices can apply to become part of its provider network.
This allows the appliance to remain within a professional dental workflow, with the treating clinician responsible for determining whether a particular retainer is appropriate for the patient.
Why is this interesting?
Hawley retainers have traditionally been valued for their established design and retention function. Icy Ortho adds a lifestyle and personalisation element, potentially appealing to patients who want their orthodontic appliance to reflect their individual style.
The concept also reflects a broader movement toward personalised dentistry, where digital manufacturing, customised appliances and aesthetic preferences increasingly influence product development.
Reference
Orthodontic Products, 11 August 2026 – “The House of Melz Introduces Icy Ortho Luxury Retainers”
